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The convenience store within the Butlins site sells a wide range of product, yet it was not felt to present an easy shopping experience for customers - having no clear category definition. We therefore created a simple merchandising system which was flexible and robust and overlaid with a striking colour-coded navigation system that ran throughout the store.
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| THE GOURMET PRODUCTS SHOW |
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| THE WALDORF ASTORIA COLLECTION |
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| THE WALDORF ASTORIA COLLECTION |
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| THE WALDORF ASTORIA COLLECTION |
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