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We used detailed insight about customer needs when buying travel products to stimulate the creation of a new store proposition targeted at a more independent traveller. Our concept is warm and inviting to encourage self-investigation. Help is available if needed, but is not intrusive. Further in, the use of darker materials creates a more intimate consultation area, prompting visitors to linger.
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| THE GOURMET PRODUCTS SHOW |
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| THE WALDORF ASTORIA COLLECTION |
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| THE WALDORF ASTORIA COLLECTION |
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| THE WALDORF ASTORIA COLLECTION |
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