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Stemming from the Modern Allure retail concept used globally by Godiva, West’s were asked to design a suite of fixtures that could be used in wholesale and duty free concessions around the world. The fixtures would either be used alone or grouped together to create a ‘shop in shop’. For this premium brand, we had to create simple yet strong visual background for the product boxes to sit against. Gold, chocolate and white were used to deliver a modern aesthetic. The materials used were high quality yet robust, in order to maintain consistent visual appeal at point of sale.
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| THE GOURMET PRODUCTS SHOW |
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| THE WALDORF ASTORIA COLLECTION |
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| THE WALDORF ASTORIA COLLECTION |
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| THE WALDORF ASTORIA COLLECTION |
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